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How to source Indian handicraft products in 2023


India is a country that is known for its rich cultural heritage and artistic skills. One of the many things that India is famous for is its handicraft products. Handicrafts have been a part of India's rich cultural history for centuries, and there are many artisans and craftsmen across the country who are still continuing this tradition today. If you are interested in sourcing Indian handicraft products, here are some of the steps you can follow:


1. Research the type of products and find your interest

The first step is to research the different types of handicraft products that are available in India. India has a rich diversity of handicrafts, from hand-woven textiles to intricate jewelry, pottery and woodwork. You should also research the different regions in India that are known for specific handicrafts. For example, Jaipur is known for its block-printed textiles, while Agra is famous for its marble inlay work. We have mentioned the region wise specialty of Indian handicraft products ahead in this article.


2. Identify and shortlist suppliers

Once you have a good idea of the types of handicraft products you want to source, you can start identifying suppliers. One of the best ways to find suppliers is to attend trade shows and exhibitions that showcase Indian handicrafts. This will give you the opportunity to meet with suppliers face-to-face, see their products up close, and have an understanding of the tradition. You can also search online on B2B platforms, trade portals, export promotion council directories for suppliers and manufacturers of Indian handicrafts. We have mentioned more about this ahead in this article.


3. Check for authenticity

When sourcing handicrafts from India, it is important to ensure that the products are authentic and not counterfeit. Look for suppliers who are registered with the government and have the necessary certifications and licenses. You should also ask for samples of the products before placing a bulk order to ensure that the quality of the products meets your standards.


4. Define terms and conditions, negotiate price, pay an advance

Once you have identified potential suppliers, checked for authenticity, and inspected samples if required, you can start discussing terms and conditions and negotiate the prices. It is important to remember that the price of handicraft products can vary widely depending on factors such as the complexity of the design, the materials used, and the region where the product is made. Be prepared to negotiate, but also be realistic about the prices you are willing to pay. Most Indian handicraft suppliers prefer to work in 100% advance or partial advance and balance on delivery payment terms. Although you can try and propose payment terms that are feasible for you.


5. Final step - Transport and logistics till the destination

When sourcing handicraft products from India, you will need to consider the shipping and logistics involved in transporting the products to your destination. You should work with a reliable shipping company that has experience in shipping fragile and delicate items. You should also factor in the cost of shipping and any customs duties or taxes that may apply.



Handicrafts are an integral part of Indian heritage. Different regions of India are known for their unique handicrafts, which are a reflection of their culture, traditions, and artistic skills. Here is a region-wise specialty of handicraft products in India:


Kashmir

Kashmir is famous for its exquisite embroidery work, particularly the Kashmiri shawls. These shawls are made from fine wool and are embroidered with intricate designs. Kashmir is also known for its papier-mache products, which are made by coating paper with a paste made of rice flour and glue.



Rajasthan

Rajasthan is known for its colorful textiles, particularly the block-printed fabrics. The city of Jaipur is famous for its block-printed textiles, which are made using hand-carved wooden blocks. Rajasthan is also known for its pottery, which is made using local clay and painted with bright colors.



Uttar Pradesh

Uttar Pradesh is famous for its chikankari embroidery, which is a type of embroidery that is done on cotton fabric. The embroidery is done using a needle and white thread, and the designs are usually floral or geometric. Uttar Pradesh is also known for its leatherwork, particularly the Kanpur leather products.



Gujarat

Gujarat is known for its Bandhani textiles, which are made by tying and dyeing the fabric. The designs are usually in bright colors and include intricate patterns. Gujarat is also famous for its Kutch embroidery, which is a type of embroidery that is done using silk thread and mirrors.



Tamil Nadu

Tamil Nadu is known for its bronze and stone sculptures, which are a reflection of the state's rich artistic heritage. These sculptures are usually of gods and goddesses and are made using traditional techniques. Tamil Nadu is also famous for its silk sarees, particularly the Kanchipuram sarees, which are made using pure silk and gold threads.



West Bengal

West Bengal is famous for its terracotta pottery, particularly the Bankura horse. These horses are made using local clay and are painted with bright colors. West Bengal is also known for its kantha embroidery, which is a type of embroidery that is done using a running stitch.




Here's a list of different types of Indian Handicrafts:

  • Art Metalware - Brass Metalware, Bidri work, Dhokra, Bell Metal, Bells & Chimes, Candle Holders, Candle Sconces, Fireplace, Flower Vases, Jewellery Boxes, Utensils etc.

  • Wooden Artware - Almirah Beds, Cabinets, Chairs, Home Temples, Mirror Frames, Side Boards, Sofa Sets, Stools, Tables etc.

  • Hand-Printed Textiles - Kalamkari, Tie & Dye, Block Printing, Bed Covers, Carpets, Coverlets, Curtains, Cushion Covers, Duvets, Kitchen Towels, Quilts, Rugs & Mats, Sofa Covers etc.

  • Embroidered & Crocheted Goods - Zardozi, Parsiwork, Kashmiri Crewel Embroidery Work, Phulkari Work, Kasuti, Chikankari, Crocheted Work, Kantha Embroidery, Mirror Work Embroidery etc.

  • Imitation Jewellery - Anklets, Armlets, Bangles, Bracelets, Brooches, Chokers, Cufflinks, Earrings, Necklaces, Pearls, Pendants, Rings, Toe Rings etc.

  • Others - Shawls as artwares, Zari goods, Terracotta goods, Leather Goods, Paintings, Toys & Dolls, Papier-Mache craft, Tables & Garden accessories, Antique Armoury etc.


There are several B2B avenues where foreign importers can connect with handicraft manufacturers in India. These platforms enable importers to find and connect with a wide range of suppliers, negotiate prices, and place orders. Here are some popular B2B avenues for sourcing handicraft products from India:


1. Alibaba.com

Alibaba.com is a global B2B platform that connects buyers and suppliers from around the world. It has a wide range of Indian handicraft suppliers, including manufacturers of textiles, jewelry, pottery, and more. Importers can search for suppliers based on product categories, and contact them directly through the platform.


2. Indiamart.com

IndiaMart.com is a leading Indian B2B platform that connects buyers and suppliers across different industries, including handicrafts. It has a large database of Indian handicraft suppliers and manufacturers, and importers can search for products based on categories and specifications. Importers can also request quotes from multiple suppliers and negotiate prices directly.


3. Tradeindia.com

TradeIndia.com is another popular B2B platform in India that connects buyers and suppliers across various industries. It has a dedicated section for handicrafts, where importers can find a wide range of suppliers of textiles, jewelry, home decor, and more. Importers can also request quotes from multiple suppliers and compare prices.


4. Exportersindia.com

ExportersIndia.com is an Indian B2B platform that connects exporters and importers across different industries, including handicrafts. It has a wide range of handicraft suppliers and manufacturers, and importers can search for products based on categories and specifications. Importers can also request quotes from multiple suppliers and negotiate prices directly.


5. Exportagent.in

Despite of all these platforms, a hard truth is that more than 70% of handicraft manufacturers and artisans are not yet listed on Alibaba, IndiaMart or other B2B websites. As one example, many manufacturers and artisans will only attend trade shows and government organized fairs in India for their industry. Often, these are some of the best manufactures in their field. Exportagent.in can help you source handicraft products you can't find online.


Sourcing in the right region, understanding different specifications and materials, and knowing how and when to get the best price from a potential manufacturer of handicraft products are just a few of the considerations they make to save their customers time and avoid any unnecessary pitfalls along the way. Exportagent.in can also help you negotiate favorable terms and prices, ensure quality control, and manage logistics and shipping and ultimately save you time, money, and hassle, while helping you source high-quality Indian handicraft products that meet your specific needs and requirements.




In conclusion, sourcing handicraft products from India can be a great way to offer unique, high-quality products to your customers while also making a positive impact on local communities. With its rich cultural heritage, high-quality craftsmanship, unique designs, and cost-effectiveness, India is an excellent destination for sourcing handicraft products.




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